What I learned spending A$640 on ChatGPT ads
I spent A$640 testing ChatGPT Ads. Here are the real impressions, clicks, leads, costs, failed ads and what…
Read the A$640 test
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Notes on visibility, brand presence, and the changing shape of discovery.
Reputation moves faster than ever
Narratives form in hours now, not weeks. Early detection is the difference between a footnote and a fire…
Reputation moves faster than everA field guide to AI answer monitoring
When an assistant summarises your category, are you in the answer? A plain walkthrough of tracking and improving…
A field guide to AI answer monitoringMeasuring what actually moves the needle
Not every metric deserves a dashboard tile. Here are the few signals that actually predict whether AI is…
Measuring what actually moves the needleWhy brand visibility is the new SEO
Search is fragmenting across AI answers, social feeds and traditional results. Here is how to think about being…
Why brand visibility is the new SEOAI visibility is the new front page
Search used to decide who got found. Now AI decides who gets recommended. Here is what that shift…
AI visibility is the new front page