We didn't study this problem. We had it.
SignalTo started with an uncomfortable discovery. We went looking for what AI was telling people about a business we cared about, and the answer was wrong. Out of date in places, missing in others, and in one case it recommended a competitor. None of it showed up in any analytics, and there was no tool that watched this, let alone fixed it. So we built one.
Meet Roo Wright
Founder and CEO of SignalTo.ai
I’ve spent more than 20 years in affiliate marketing and SEO, helping businesses get found online. When we saw AI getting a business we cared about wrong, I recognised that being found was only part of the problem: the answers needed to be accurate too. I built SignalTo with my fellow founders to bring that SEO experience into AI answers, helping businesses show up accurately in ChatGPT, Google AI Overviews and other AI systems.
Connect with Roo on LinkedIn · Book a call with Roo
Featured in Business Insight: Roo was interviewed about how SignalTo uses AI to accomplish more with less.
SignalTo manages how AI systems and search engines represent a business: what ChatGPT, Claude, Perplexity and Google AI Overviews say when someone asks, and where you rank when they search. We find what is wrong, write the fix, and nothing goes live until you approve it.
We are early, and we say so. The businesses moving now are the ones who will own how AI describes their category while it is still cheap to shape. We would rather work with a smaller number of them properly than sell to everyone.
We manage our own visibility the same way we would manage yours. Ask ChatGPT, Claude or Perplexity about SignalTo and see for yourself.