Fewer leads.
Fewer orders.
Same website.
Customers are finding answers before they reach your website.
Find out whether AI mentions your business when someone asks who to use. See how to improve your visibility in AI answers and reach customers through ChatGPT ads.
The platforms your customers are already asking
Reading one answer is easier than opening ten websites.
Someone needs a service like yours. They ask ChatGPT who can help, or read an AI answer at the top of Google. That answer can introduce them to a business before they have visited its website.
Your website still matters. But it is also worth knowing whether your business appears in those answers, and whether the details are right.
You know what your website says. What does the answer say about you?
Website traffic can change. Find out why.
If fewer people are visiting your site, look at what has changed. AI answers may play a part, alongside seasonality, search rankings and other factors.
Fewer visits? Take a closer look.
Still ranking, but getting fewer clicks? Google Search Console can help you spot that pattern. Compare your rankings and clicks over the same period to see what’s changed. The numbers won’t tell you whether AI is the cause, but they’ll show you where to look closer.
What does AI say about SignalTo? Ask it yourself.
Ask an AI tool what SignalTo does and see how it describes us.
Use the links below to explore. Answers can vary with the conversation and what the tool already knows about you. To check your business, start with your free report: it tests questions a potential customer might ask before they know your name.
Preview answers. Ask the same question in each tool.
Now think about your own business. Are you mentioned, described correctly, or missing? Different questions can reveal different results.
You're in the answer
Check that the details are right, then keep track of how the answers change.
AI gets your details wrong
An old service, the wrong location or a missing specialty could give someone the wrong impression.
You're not there
AI may recommend another business and leave yours out. Your report shows you examples.
See the questions. Read the answers. Know where to start.
Get my free reportHelp more people find your business.
There are two ways to act: improve the information behind AI answers, or pay to advertise in ChatGPT. SignalTo shows you what needs attention and helps you act on it.
Make your strengths easier to find
SignalTo asks AI questions a potential customer might ask. It shows whether your business appears, checks the details and suggests website updates for you to approve.
If you specialise in bookkeeping for builders, your website should explain that clearly. SignalTo helps prepare the update for your approval, so you have something useful to act on.
Clearer information can help AI understand your business. It does not control which businesses an assistant names.Put your message in a ChatGPT ad
Use what you learn about your business and its customers to plan an ad, prepare the message and manage the campaign in SignalTo.
An ad could introduce your bookkeeping service to potential customers and take interested people to a page explaining how you help. Track enquiries and spending to judge whether it is working.
Ad spend is separate from your membership. Availability depends on your account and market. An ad does not buy a mention in the answer itself.The same insight can help both. A question about bookkeeping for builders can guide a more useful service page and an ad about that service. Check changes in AI answers and results from ads separately, then decide where to focus next.
The questions we test help us explore opportunities. They do not tell us how many people ask them or guarantee where an ad will appear.
Find out what AI says about your business. Get your free report, then decide what to work on first.
Get my free report →See the evidence. Approve the next step.
You stay in control. SignalTo shows the questions and answers it checked, proposes changes in plain language, and asks for approval before anything is published or a campaign is launched.
Get the report
See the questions we asked and what AI said about your business.
Choose what to fix first
Correct a detail, explain a service more clearly, or consider a separate ad campaign.
Approve the plan
Review the website changes or ad before you give the go-ahead.
Check again
See whether AI answers have changed and how your ads are performing.
You approve every website change. If your website is connected, SignalTo can publish it. Otherwise, your web developer can use the changes we prepare.
What could new customers mean to you?
What could customers who discover you in AI answers be worth? Choose your business type and a monthly goal below. This explores customer value; it does not predict how many people will find you.
Editable starting example, not an industry average. Use your own prices and include any repeat purchases in the first year.
12 months of bookkeeping, tax filing and tax advice for one small-business client. You can change this amount.
total first-year customer revenue
new customers gained over a year
Revenue before expenses. Customers join throughout the year; this counts each customer’s first 12 months, not the money you’ll receive in one calendar year.
About these starting examples
Accounting and bookkeeping both cover a full year for one small-business client. The starting amounts use Bench’s published annual plans, checked 23 September 2026: $3,830 for bookkeeping and $6,230 for bookkeeping plus tax filing and advice. Both use annual-payment pricing from the same provider. These are US-dollar reference prices, not industry averages; adjust the amounts to your own fees. The accounting option represents the combined service, not tax filing alone.
The other amounts are illustrative scenarios informed by pricing examples from different markets, not comparable industry benchmarks or converted local prices. Every scenario covers a customer’s first 12 months. For a one-off job, it assumes that customer buys once; recurring-service examples include repeat spending. Replace the amount with your own prices and expected repeat business.
Customers gained over a year = monthly goal × 12. Combined customer value = customers gained × spend over each customer’s first 12 months. Revenue is not profit.
What would you spend to win a customer?
With ads, you pay for a sponsored placement. That is separate from being mentioned in an AI answer. Explore what you’d be willing to spend to get a customer, based on what that customer could be worth. For real numbers from our own campaigns, read what our founder learned spending A$640 on ChatGPT ads.
Explore your ad spending limitClose the paid ads calculator
Choose your spending limit
Use your customer’s expected spending to choose an amount you’d be willing to pay to win them. Leave room for the cost of doing the work and your profit.
Customer value is shared with the calculator above. Change it in either place and both update.
Customer revenue left after advertising
Before the cost of doing the work and other business expenses.
This is a spending limit, not a prediction of ChatGPT ad costs or profit. Allow for when customers will pay you, as well as how much.
Include SignalTo membership and other overheads when deciding what you can afford.
Use SignalTo directly. Or ask your AI assistant.
See what AI says about your business, improve your website and manage ChatGPT ads in SignalTo.
Prefer to work through an AI assistant? Connect an AI assistant that works with SignalTo, then ask it to check your results or help make changes. For example: “Show me where my business is missing, and help me choose what to work on first.”
That optional connection is called MCP. You can use SignalTo without it.
Start with what the answer actually says.
Your free report shows what we asked, what AI said and what you could improve. Share it with your team and decide where to start.
For a business owner
- See whether key details about your business look accurate.
- Choose which website changes to make.
- Consider ads separately if they fit your budget and market.
Need your boss’s approval?
- Show them where AI gets your business wrong or recommends a competitor.
- Suggest one website change or ad to try first.
- Explain what it would cost, who would do it and how you’d know it was working.
Would AI mention your business?
Start with your website. We build the report around what you offer and the customers you want to reach. See which businesses appear in the answers we check, what could be improved and ideas for ChatGPT ads. See the results as your report takes shape.
Need someone else’s approval? Share your report and use the examples to explain what you’d like to do next.